Be Real Do Better - The Small Business Marketing Show

Let's suppose the marketing and communication you do for your business was represented by a drawing. Would it look more like a realistic portrait of you, or a cartoon caricature? In this episode, Kevin addresses: - What he means by caricature and playing to stereotypes. - Three common examples of caricature marketing, including the space Kevin considers himself to be occupying. - What we sacrifice when we play to the caricature and how, even though some of those attributes might be accurate and may even even be appealing, it more often just blends us into looking like one big, bland cartoon. Key takeaway: Listen and look for examples of caricatures and playing to stereotypes with other advertisers and listen to your own voice as well. Is there some caricature in your marketing? For more small business marketing resources, visit www.BeRealDoBetter.com