Be Real Do Better - The Small Business Marketing Show

Is there anyone that honestly believes that we are ever going to run out of good deals on cars , furniture sales, online courses or any other commonly advertised product? In this episode, Kevin discusses: - Why selling scarcity and urgency can actually contradict the rest of your message and plant the seed of distrust in your potential customer's mind. - Why businesses use scarcity and think it's a good tactic. - Why both advertisers and consumers are to blame for so much marketing being awash in poorly-executed scarcity and urgency selling. Key takeaway: Have you used, and been used by, scarcity? How does it make you feel? Put yourself in the position of the potential customer and ask yourself: would you respond to the same kind of scarcity selling and urgent messaging that you might be tempted to use in your marketing? For more small business marketing resources, visit www.BeRealDoBetter.com