Be Real Do Better - The Small Business Marketing Show

One of "The Four Agreements" recommended by Don Miguel Ruiz in his landmark book (which I recommend everyone should read) is to not make assumptions. And yet, an astonishingly high percentage of us gear our marketing message and efforts toward what we assume people are looking for and might want to hear. Today, Kevin goes over: - A specific example of a time that the client of a well-established business gave a surprising answer to the question, "Why do you buy from us?" - Why soliciting this kind of feedback is good for business and for nurturing your relationship with your customers. - One thing you should be doing to help get real-time feedback. Key takeaway: Ask your customers why they buy from you. Ask them why they like you. If you're just starting out and don't have a lot of customers, ask the people closest to you. Once you've gathered some feedback, see how much the responses line up with what you *think* you should be advertising. For more small business marketing resources, visit www.BeRealDoBette