Be Real Do Better - The Small Business Marketing Show

How much do you like being nagged, bothered, rushed, hurried? Do you appreciate it when someone tells you to "hurry up?" Me neither. Why then would we think that it's a good idea to try and sell ourselves that way? In this week's episode, we cover: - Telltale signs of trying to create urgency in small business advertising ("Rush!" "Limited seats available!" "Early-bird deadline is just 3 days away!") - Who the call for urgency is actually about; who it actually benefits. - Rule of thumb: If there is truly a need to act with urgency, you won't need to say so. It will be understood. On the other hand, as the advertiser, if you feel you need to say so, there's no real need. Key takeaway: Objectively look and listen to what you're saying and sharing about your product or service. How much are you trying to create urgency in areas where, deep down, you know that your supply far outweighs demand? Look and listen to the messaging of others to see how common urgent phrasing is and ask yourself how it honestly makes y