Be Real Do Better - The Small Business Marketing Show

Most of us likely know somebody like this: a coworker, extended family member, friend of a friend. Every time you see them, they're asking you for something. You likely know the type: forever in need of a favour, hat perpetually in hand, asking all the time. We all need to ask for something sometimes. It's healthy and necessary. But if every single communication is an interrogative based on self-serving motives, won't the person who is constantly being asked want to re-evaluate - or altogether avoid - that relationship at some point? But back to the idea of asking all the time. That's most small business marketing in a nutshell. In this week's episode, we cover: - The difference between a "branding" (storytelling, relationship-building) approach to marketing vs constant "call to action" or "direct response." - Why it's so difficult for a small business marketer to resist the temptation to put some sort of call to action into every single piece of paid communication. - A few examples of how to think about your