Be Real Do Better - The Small Business Marketing Show

One of the questions I have been asked the most over the years is, "When is the best time for me to advertise?" Not to be glib about it, but my immediate reaction would always be to wonder, "Well, when are you open for business?" Most often, the question would come from someone running a small-to-midsize business who felt that only their sales or  big events were worth advertising. Either they didn't feel their day-to-day operations were worth advertising, or they didn't feel they could afford it. Or both. These days, with so many low or no-cost options available to even the most frugal of businesses, there is little excuse not to be sharing your story and offering the opportunity for interaction and engagement on at least some level. Perhaps we should swap out the word "advertising" for the word "marketing." I believe that advertising is a part of marketing but does not necessarily define it. And marketing is something that we should be doing all the time.  In this episode, we cover: - The typical