Be Real Do Better - The Small Business Marketing Show

On air and online, should we be using our own voice and showing our own face? Absolutely. With two exceptions: 1. If the thought of being seen or heard genuinely causes you major anxiety, I would never ask you to just "suck it up and do it." I'll leave it up to you to decide whether it's something that just feels a little beyond your comfort zone or if it's well and truly something you need to avoid for your own well being. If it's the latter, respect that. 2. If you're just going to go in front of people and spout out the same old copycat, empty cliches and most other marketers use, you may as well let someone else do it. Putting your own voice to it adds a little credibility and personality, but if it's still just, "check it out, don't miss out, hurry in today, we're a name you can trust," I'm not interested. I'm already hearing and seeing that from everybody else. In this episode, we cover: - What we generally tend to compare ourselves to, and how that doesn't often match up with what we, as human beings,