Be Real Do Better - The Small Business Marketing Show

Are radio and TV still relevant, effective advertising options for local, small-to-midsize businesses?   Recently, many in the television industry have come together to create an ad campaign to argue their continued relevance. I've also recently been hearing a radio commercial - broadcast on traditional radio - that essentially suggests that radio's been around forever and will continue to be. And perhaps it will be (frankly, I hope it is). But remember, I'm not asking whether or not traditional radio or TV will continue to survive on the local level. What I'm asking is: For a local, small-to-midsize business, are they still relevant? Are they effective advertising options? In this episode, we cover: - A quick overview on the economic reality of traditional radio and how that ultimately effects local advertisers. - Why it's a good idea to not have you advertising eggs all in one traditional basket. - The critical mistake many small-to-midsize advertisers are currently making, and what I'd recommend