Be Real Do Better - The Small Business Marketing Show

Once you put yourself out there, the advertising and media sales reps will see and hear it and start to call. And that's okay. They're just doing their job. Our responsibility as business owners and managers is to not let those interruptions pull as away from the important tasks of the day. And yet, we don't want to necessarily slam doors closed on future opportunities either. In this episode, we cover: – What's likely to happen after you become more visible with your advertising and marketing. - Why pre-determining an activation plan, process and timeline for measurement is crucial to limiting short-term distractions that can limit your effectiveness. - How to handle the inevitable interruptions and begin to sort out who may be a valuable resource for you at some point and who's just in it for the sale. Key Takeaway: Have a plan for what methods you're going to use to market your business for the next 6 - 12 months. Pre-determine a point to review (perhaps once a quarter) to measure results and trends, and s