Be Real Do Better - The Small Business Marketing Show

This used to be easier. As small business owner/operators, we used to just look for opportunities to "advertise." And there's still that. Except, there's also this other word that keeps getting tossed around: Content. What exactly does that mean? And more specifically, what does it mean to someone operating a small business, community group or non-profit organization? In this episode, I share a little bit about what I feel content is, including: - Some simple, traditional examples to give it some context. - Why content is very different from typical advertising sales offers. - Two great options for anyone looking to leverage content to build their business: creating it or curating it ... or both. Key takeaway: See if you can brainstorm some examples of things that you could be sharing in addition to (or in place of) your standard lineup of sales offers and call-to-action commands? What stories can you tell? What photos could you share? What (very simple) videos could you shoot and share that will, over time,