Be Real Do Better - The Small Business Marketing Show

Have you ever heard the term, "Less is more?" Why is that so difficult for us to understand and embrace? We humans seem to feel that we need to do everything. And in the world of small business marketing, that's a dangerous game because it can quickly pull our effort and attention away from our most important tasks. Worse still is making an extra effort only to have it appear to others as if we've made very little effort at all. And that's why, sometimes, we'd be best to get ourselves off of social media. Less is more. In this episode, I give some examples of why you might want to consider getting your business off of some - or all - of your current social media feeds, such as: - If there's no recent activity; if your social channels look and feed like ships long set adrift. - If the only content you're sharing are sales offers and "calls to action" with little-to-no engagement. - If you're just using one social channel to automatically feed another (e.g., the only thing your Twitter page does is show links t