Be Real Do Better - The Small Business Marketing Show

So you want your business  to be top-of-mind? There's something you should know: There is no "there." You'll never fully "arrive." It's a process, a grind. Forever. If you're going to be in business, you may as well accept it.  It's just part of the deal. In this episode, I give some examples of why we must think of marketing as habitual part of what we do as opposed to a means to an end result, including: - An example of a 100-year-old benchmark business from where I left who still fights tooth-and-nail to stay relevant. - Why huge companies like McDonald's and Nike keep advertising, regardless of the fact that most of us know who they are and what they do. - How quickly and radically times can change, including the examples of certain businesses, sports and events that used to be a lot more culturally significant than they are now