Be Real Do Better - The Small Business Marketing Show

It's a sound piece of advice, for business or at home, and it comes straight out of the pages of swashbuckling tale written by Rafael Sabatini, originally published in 1922. The book I'm referring to is "Captain Blood," and the "rule"  is something the main character says that has stuck with me since the moment I first read it: "You may define our position as you please. But I'll remind you that the nature of thing is not changed by the name you give it." In other words, you can call yourself - or label something - whatever you want. But that won't prevent that thing's true colors, true character, true culture from showing through eventually. And that matters when it comes to building sustainable and scalable relationships.