Be Real Do Better - The Small Business Marketing Show

This episode is not meant to diminish anyone's accomplishments in any way. It is meant to call out (what I feel is) another lazy advertising cliche that often muddles our message, blends us in with rest and, in some cases, represents an unnecessary limiting belief that keeps some people from getting started in the first place. Not everyone can be "number one," and yet is certainly seems like most local marketers and online entrepreneurs are trying to tell me that they are, in one form or another. Best-seller. Expert. Leader. Biggest. Best. Number one. Frankly, I don't care if you're "number one." What I care about is if you can help me or not, add value or not, take care of me or not. Don't worry about being "number one." Worry about being remarkable.