Commercial Real Estate Pro Network

J Darrin Gross I'd like to ask you. David Blumenfeld, what is the BIGGEST RISK?    David Blumenfeld We're going to answer it a couple different ways, if that's okay. So I think I mean, and this, this first one might, might seem like a self serving answer, but I think the risk for real estate companies in general for not looking at technology. And again, it doesn't have to be the biggest, you know, the biggest, the newest, the the flashiest, but if you're not incorporating technology into your your your day to day operations, whether it be from a marketing perspective, a company, a leasing perspective, Building Management, etc, you are getting left behind and and the good news for you is that the real estate industry moves slow, but as it gets more and more competitive from insert certainly In certain asset classes, office being one of them to not be investing in kind of future proofing your building and your company is going to come back and bite you in the long term and so and both from a just an operational